As the digital landscape grows more complex, and people discover and define brands through a myriad of touchpoints, the role of social influencers has become a focus. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to. We help brands navigate social ecosystems, engage influencers and generate media coverage. We work tirelessly to ensure that the strategies and tactics we put into motion account for business goals, identities, marketing objectives and KPIs.
We enable brands to seed products, brand experiences and relevant messaging into the hands, hearts and mouths of key community influencers and opinion leaders – those individuals who have the ability to influence the broader target market in personal ways.
We create compelling and organic messaging — a way to help consumers engage, person-to-person, with their favorite brands and strip away the scripted celebrity endorsements and advertisements that consumers have grown tired of.
When brands allow their audience to become part of their campaign strategy, this enables their message to be grown organically among the target audience. We are all about providing the right tools paired with the right content to drive traction and engagement.
Social Media Activations.
We help our clients partner with influencers spread across various social media channels (i.e. Facebook, Twitter, Pinterest, Instagram, etc.) to promote and build their brand and community.
Brand Think Tanks.
Everything we do is strategic, culturally attuned. We do all we can to ensure that our clients’ brands are grounded in consumer truths. You can rely on our strong analysis to inspire thoughtful campaigns and insights, as well as to spark key partnerships with influencers that are right for your audience.